Capture the Market Acquisition

Goal
On-Site Inc. acquired the video development company Capture the Market. The goal was to develop an online informational campaign to notify customers of the acquisition and redirect communications to the renamed On-Site web address.

Role
Marketing Manager directing small social media team and collaborating with design.

Tactics

  • Created new product page with welcome banner to greet new and existing customers.
  • Created new log-in to manage multiple company log-in access (On-Site, EllipseDesign and Capture the Market).
  • Managed email campaign to notify existing Capture the Market customers.
  • Directed social media team and developed campaign to notify industry and user community.
  • Managed integration activities to import CTM customer data with On-Site CRM software.
 
Taylor Tate