Social Media Campaigns

Basketball March Madness

Goal
Increase user engagement on On-Site's Facebook channel and increase brand awareness.

Tactics
Created a public March Madness contest where winners would have donations made in their name to charity.

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Where's Joe Contest

Goal
To increase awareness around On-Site's student housing offerings and new "Joe" mascot.

Tactics
Created Joe “plushies” to increase awareness and visibility, and developed a campaign to “Where’s Waldo?”. There was significant increase in engagement, with some even taking their “Joe” plushies on vacation, similar to taking along a “Flat Stanley”.

Name the Cow Contest

Goal
Advertise the acquisition of Ellipse Communications by On-Site.

Tactics
Created a contest to allow participants an opportunity to name the cow trademark used by Ellipse Communications. Participants who voted received a plushie toy containing inserts with information regarding the acquisition and new social media accounts to follow.