experience
On-Site, Campbell CA
Marketing Manager
Full project management responsibility, including cross-functional coordination, for complete website redesign. Integrated multiple product offerings into a seamless workflow, while also positioning On-Site as an industry leader. Additional Info.
Led rebrand and relaunch of B2C product. Managed all aspects of the launch including branding, website and blog creation, and development of new front-end customer interface. Additional Info.
Collaborated with product manager on nationwide launch of new product. Managed all aspects of marketing campaign with initial product launch at client retreat resulting in over 65% customer participation. Additional Info.
Created autonomous email campaigns for increasing existing customer sales through Hubspot workflow creation, A/B testing and weekly communication with the sales team with $81,000 in sales to date.
Directed all aspects of social media campaign for our largest client-facing event, resulting in 80,000 impressions, 9.4% post engagement and 8% follower growth across social media platforms over 3 days.
Led company campaign for the SVGives charity event, resulting in first place recognition with 140% increased donations and 62% increased participation.
Directed and executed multiple video productions, including promotional videos and customer success stories.
Marketing Coordinator
Defined the content strategy and managed all social media channels (YouTube, Facebook, Twitter, Instagram, LinkedIn and Google+) to drive traffic, engagement and conversions.
Collaborated with design team to create compelling digital and print marketing content through contests, articles, infographics, testimonials and videos.
Managed all paid social campaigns including Google AdWords, Facebook Ads, and Twitter Ads, from conception and A/B testing to execution and metrics reporting.
TNT Marketing
Owner
Apple Inc.
Developed graphic and written content for inclusion in company website, saving internal development expenses.
Created content and gathered assets for customer momentum sales deck for worldwide programs currently in use as part of global sales force toolset.
Designed storyboards for both internal videos and podcasts available on iTunes.
Apple Inc., Cupertino CA
Marketing Intern - Business Markets Team
Produced all aspects of video shoots for iPad How To’s for iTunes, including prep, script writing and on-set production resulting in over 1 million views on iTunes stores in 70 countries.
With a minimal budget, developed concept and design for bumpers for use in future product promotions, thereby saving marketing funds for other projects.
Developed asset management system and coordinated all inventory for iPhone visual assets. Created assets for web refresh of iPhone and iPad in Business.
education
Santa Clara University, Santa Clara CA
Bachelor of Science in Commerce (Marketing) with Minor in Studio Art
Graduated Magna Cum Laude, Overall GPA: 3.76
Honors and Awards: Dean’s List, Sullivan Scholarship, Beta Gamma Sigma Academic Honor Society